Impact and Remedies of Google’s Freshness Update on Online Brand Management

Published by cyberdesignz | Filed under Internet Marketing

As per the new Google’s freshness update, now the content will appear in response to a query, based on its freshness, meaning that the recently created content will show higher ranking in the search, compared to an old created content.

This new update of Google, affects the online internet marketing process a great deal. If you are a business that deals with news and recent events, then you can make the most out of this update. On the other hand, if you are a general business, then managing of your reputation may become hard due to this update.

Impact:

For a general business, freshness update may have very severe and adverse impact. If your business is facing some controversy, then negative updates about your brand will go on coming. This way managing your brand’s image may become difficult, and if not take proper measurements, the brand management may become impossible.

Remedies:

The freshness update is a two way street, it works the same as in case of negative publicity, as it does for positive publicity. If your brand is hit by some negative news, then the counter measure must be to respond that news properly and aptly, so that in comparison to negative news, your positive news also remains fresh, and they both cancel out each other’s effect.

Besides that, the wise strategy is to go on producing positive and favorable content for your brand, as long as, your brand name is there in freshness update with negative content.

Conclusion:

In short, Google’s freshness update makes the online brand management process quite difficult, the need is to cancel out the effect of negative content by producing equal positive content.